On YouTube there is this comment for this video
"An epic musical tale about the great cow revolution. A 6 minute claymation by Guru Animations.
If you like this video please visit www.nescafebigbreak.com.au and vote for michael so we can start up an animation studio."
However when I went there, the link said the nescafe big break is over. I found this link though about a Michael Richards who was an animator, so I hope he won. I like the idea.